Come join us at the 45th annual Waterfront Art Festival ! We’re an outdoor, juried Festival in Webster, NY – an eastern, affluent suburb of Rochester. The Festival is held in North Ponds Park, located along Route 104, the main traffic artery between Rochester and several of the area’s manufacturing companies including the main Xerox campus.
The Festival is laid out in a circle around a large pond and offers a nice mix of shady and sunny spaces on grass, most with some elbow room between artists and storage space behind. Artists are able to drive up to their space to unload their equipment and product before moving their vehicle to the free artist parking just outside the Festival grounds and of course to reverse that when they are packed up and ready to leave.
The Festival is gated and charges a small admission of $3.00 per adult. We have live music in the blues, jazz & soft rock genre playing at reasonable volume all day, a full food court, and a wine & beer tastings tent.
The Jurors & I work hard to assemble a mix of high quality, original art and craft offerings in all price ranges. We encourage artists to demonstrate their skills to both entertain the visitors and to build a better bond that can lead to improved sales.
This is definitely not the largest Festival in the region. We usually have between 120 and 140 artists and we plan for about 10,000 paid visitors for the weekend. One thing we hear often is that artists tend to sell at least as well at this smaller Festival as at the larger ones. Maybe the small admission charge encourages buyers to attend vs. the more common “just looking” visitors. I have talked to many artists who say they are better able to interact with fewer, more serious visitors and that can lead to better sales so that may be the reason this Festival works well for artists.
I hope you’ll give joining us serious consideration. You are always welcome to review the artist's images to see how your work would fit in and I encourage you to contact any of the artists you know directly to get the scoop from their perspective.
Please join us !